The Master's Touch
2017
author: Alberto Cavalli
title: THE MASTER'S TOUCH. Essential elements of artisanal excellence
text by: Alberto Cavalli, Giuditta Comerci, Giovanna Marchello
photographs: T. Bertelsen, S. Pozzoli, E. Zamponi, D. Garofalo, P. Elovich
foreword by: Stefano Micelli
publisher: Marsilio Editori / Michelangelo Foundation
language: English
size: 22 h x 16 cm
pages: 212
cover: soft
printed: Vicenza, May 2017
EU ISBN: 978-88-317-2434-0
"The Master's Touch", originally published in Italy in 2014 as “Il valore del mestiere”, is now translated into English, revised, expanded and illustrated.
With 22 interviews to European craftsmen, the unpublished research, authored by Alberto Cavalli, with Giuditta Comerci and Giovanna Marchello, lays the groundwork for a common language to describe the distinguished work of master artisans everywhere.
The book takes a close look at what determines excellence in craftsmanship and identifies the key qualities shared by some of Europe’s finest master artisans. Through systematic research and analysis of relevant terminology, legislation, public opinion and in-depth interviews with master artisans, the authors identified 11 specific criteria for excellence and developed a corresponding assessment tool that can be refined with use over time.
The publication of "The Master's Touch" is part of the rich program of the Michelangelo Foundation, which will include publishing, exhibitions, conferences, communication and educational projects.
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